Sequoia IPO Playbook
This resource offers guidance for HR professionals taking their people through an IPO for the first time. I used a pastel color palette and gentle geometric elements to set a warm but precise tone.
Good graphic design communicates clearly. Whether conveying information, evoking a feeling, or selling a product, it’s always about storytelling.
This resource offers guidance for HR professionals taking their people through an IPO for the first time. I used a pastel color palette and gentle geometric elements to set a warm but precise tone.
Putting complex (and often dry) data into a pleasant, easily digestible format can be a challenge. I've designed employee benefit guides like this one for a fair amount of clients, but I particularly enjoyed working within One Medical's updated visual style. I've scrubbed all the data in these layouts and replaced body text to protect the client's information.
This series of five books was conceived as a set. Each book focuses on one of Buddhism's "Five Hindrances", the obstacles one encounters in meditation practice. For the covers, I've used photographs of hands that are in some way representative of the subject matter.
When Apple launched the iPhone, it came in just one size. Back then, I produced and sold a pocketable sketchbook with actual-size iPhone templates inside. They sold out in a week, and I enjoyed the process. In 2017, as a means of evaluating Amazon’s self-publishing service, I resurrected the concept and designed a series of 1:1 scale sketchbooks for Apple’s modern mobile line-up.
With so many rapid prototyping tools available these days, the market for paper sketchbooks seems to have dwindled. Thankfully, Amazon’s print-on-demand model allowed me to test those waters without incurring any production cost up front. I've set the project aside, but you can still have a closer look on the product site.
The first of a series of poster prints featuring states along America's Pacific coastline.
I designed five product catalogs for Freestyle. Handling art direction and design entirely on my own was a massive challenge, but the end result was always satisfying.