Brand Design

Every form of design involves the sensory communication of ideas, feelings, and/or information. The primary challenge of brand design is to be concise.

Ejector Digital

Ejector Digital is a game development collective based in the San Francisco Bay Area. This logo is one of my favorite personal examples of minimalist design communicating effectively.

Process - Subcosm

This set of images shows some ideation around the Subcosm brand, which was meant to evoke a feeling of otherworldly wonder. Here are a few directions I tried out along the way.

Sequoia Brand Guide

During my time at Sequoia, I was tasked with putting together an updated brand guide. I didn't design the logo, but did update the proportions subtly. I updated and extended the color palette as well. The pages seen here are taken from a high-level deck I put together explaining some best practices.

Adrenaline Fitness

Adrenaline Fitness makes activity trackers and watches for active adults. The spec called for an emphasis on movement, agility and intelligence.

Black Dragon Wine

The goal with this brand design was to achieve the look and feel of darkness without sacrificing strength. A subdued color palette and sharp edges in the logo work together to create a sinister vibe.