Every form of design involves the sensory communication of ideas, feelings, and/or information. The primary challenge of brand design is to be concise.

Ejector Digital

Ejector Digital is a game development collective based in the San Francisco Bay Area. This logo is one of my favorite personal examples of minimalist design communicating effectively.

Black Dragon Wine

The goal with this brand design was to achieve the look and feel of darkness without sacrificing strength. A subdued color palette and sharp edges in the logo work together to create a sinister vibe.

Adrenaline Fitness

Adrenaline Fitness makes activity trackers and watches for active adults. The spec called for an emphasis on movement, agility and intelligence.